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Floriculture In India


Product Code: 24734778

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    overview - Floriculture In India

    The book 'Floriculture in India' is an attempt to not only capture the current state of floral marketing in India but also to develop a road-map for the challenges ahead and role of different stakeholders in making this a flourishing industry. The book encompasses the floriculture trade in India, current marketing practices and future strategies, behaviour of Indian floral customers, online marketing of flowers, concept of branding in flowers and floral products, marketing flowers as healers and stress busters, cold-chain management in floriculture marketing, remarkable contributions of few organizations in Indian floriculture movement and some innovative global models.Floriculture as a function has undergone a transformation and world-over a firm's or a sector's sustenance has not alone been decided by its ability to produce quality products or services but more importantly how they have been able to market their offerings. 

    About the Author

    Dr. G.S. Randhawa, the founder Director of Indian Institute of Horticultural Research, Bangalore, held office from. Dr. Randhawa was a member of the ICAR Scientific Panel on Horticulture and Chairman, Working Group on Horticulture, formed by the National Commission of Agriculture. He was also Chairman, Working Group on Viticulture in South-East Asia, International Society of Horticultural Science, Central Committee of National Registration Authority of Governing Body, and, Standing Finance Committee of ICAR. Dr. Randhawa published over 200 scientific papers in leading Indian and foreign scientific journals.

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    Highlights - Floriculture In India

    Product Code24734778
    Product CategoryBooks

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    Floriculture In India Price: Rs. 383

    More details about Floriculture In India

    Cover : Paperback
    No. Of Pages : 670
    Date of Publication : 2007
    Language : English
    ISBN 13 : 9788170230571
    ISBN 10 : 8170230578
    Year Of Publication : 2007
    Author :
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