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    overview - Marketing Management : A South Asian Perspective, 13 Edition

    The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies and examples.

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    Highlights - Marketing Management : A South Asian Perspective, 13 Edition

    Product Code24726990
    Product CategoryBooks
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    Marketing Management : A South Asian Perspective, 13 Edition Price: Rs. 629

    More details about Marketing Management : A South Asian Perspective, 13 Edition

    Publisher : Pearson Education
    Cover : Paperback
    No. Of Pages : 792
    Date of Publication : 2008-05-03
    Language : English
    ISBN 13 : 9788131716830
    ISBN 10 : 813171683X
    Year Of Publication : 2008
    Author :
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