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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

by Howard Schultz

Product Code: 23372482
Price: Rs. 632 Rs. 379 with FREE Shipping
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Other Editions
Playaway Delivered in 10-16 days Rs. 1568
Hardcover Delivered in 27-33 days Rs. 4900
Pour your heart into it Delivered in 27-33 days Rs. 4900

Pour Your Heart Into It: How Starbucks Built a Company One Cup ... Overview

Pour Your Heart into it:How Starbucks Built a Company One Cup at a Tim, the vision came to Schultz while traveling through Italy, when he recognized the intense relationship that the Italian people had not only with their coffee, but with the coffee bars that are an integral part of the country's social life. He knew in his heart that Americans would embrace the coffee bar experience in the same way. The idea was the beginning - and the marketing of the brand was brilliant. But Schultz gives credit for the growth of the company to a foundation of values seldom found in corporate America, values that place as much importance on the company's employees as they do on profits, as much attention to creativity as to growth. Schultz tells the story of Starbucks in chapters that illustrate the principles which have made the company enduring, such as "Don't be threatened by people smarter than you," "Compromise anything but your core values," "Seek to renew yourself even when you're hitting home runs," and, most simply, "Everything matters."

 

About the Author

 

Howard Schultz (born July 19, 1953) is an American business magnate. He is the best known as the chairman and CEO of Starbucks and a former owner of the Seattle SuperSonics. Schultz co-founded Maveron, an investment group, in 1998 with Dan Levitan. In 2006, Forbes magazine ranked Schultz as the 354th richest person in the United States, with a net worth of $1.1 billion. jones Yang is an experienced reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle.

 



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