Puma Volt Running Shoes with Duffle Bag

Puma SE, officially branded as PUMA, is a major German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear. Formed in 1924 as Gebrder Dassler Schuhfabrik by Adolf and Rudolf Dassler, relationships between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Puma is currently based in Herzogenaurach, Germany.

Puma is the main producer of enthusiast driving shoes and race suits. They are the prime producer in both Formula One and NASCAR especially. They had also successfully won the rights to sponsor the 2006 FIFA World Cup champions, the Italian national football team, with them making and sponsoring the clothing worn by the team. Their partnership with Ferrari and BMW to make Puma-Ferrari and Puma-BMW shoes has also contributed to this success. On 15 March 2007, Puma launched its first new 2007/2008 line of uniforms for a club, and Brazilian football club Grmio will be the first to use the laser sewn technology, similar to the one worn by Italy at the 2006 World Cup. Grmio and other Brazilian clubs will be the first to use the technology because their season starts six months earlier than European clubs. Puma also makes baseball cleats, and Johnny Damon, the outfielder for the Tampa Bay Rays, is their spokesperson. He has his own cleat called the "DFR Metals".