The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Cultureby John Battelle
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overview - The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
? "The Wall Street Journal" and "BusinessWeek" Bestseller
? Finalist for the Goldman Sachs/FT Business Book of the Year Award
What does the world want? According to John Battelle, a company that answers that question?in all its shades of meaning?can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that's exactly what Google has been doing.
But "The Search" offers much more than the inside story of Google's triumph. It's a big- picture book about the past, present, and future of search technology and the enormous impact it's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest. BACKCOVER: ?"The Search" is a superb story, well written and feverishly researched. Whether you are a student, techie, business executive, budding visionary or just enjoy pop culture, this is a book not to be missed.?
?John Battelle is Silicon Valley's Bob Woodward. One of the founders of "Wired" magazine, he has hung around Google for so long that he has come to be as close as any outsider can to actually being an insider?.The result is a highly readable account of Google's astonishing rise.?
?It's a fascinating story, and Mr. Battelle? tells it well.?
?"The Wall Street Journal"
?A surprisingly gripping story?"The Search" yields impressive results, pairing a reportorial eye for detail with an evangelical zeal to help readers understand the import of the search revolution.?
?Battelle?manages to keep things compelling, adding his own trenchant analysis about what Google's rapid evolution and powerful technology might mean for the company and our society as whole.?
?The Associated Press
?A compelling glimpse of the search industry's early years.?
?Deeply researched and nimbly reported.?
?"London Review of Books"
?John Battelle has written a brilliant business book, but he's also done something more: he's used the amazing saga of Google to explore what it means to search. All searchers should read it.?
?Walter Isaacson, CEO of the Aspen Institute; former editor of "Time"; former CEO of CNN
?Nobody, and I mean nobody, has thought long
John Battelle is a cofounding editor of "Wired" and the founder of "The Industry Standard," as well as TheStandard.com. He is currently program chair for the Web 2.0 conference, a columnist for Business 2.0, and the founder, chairman, and publisher of Federated Media Publishing, Inc.