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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

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    overview - The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

    Drawing on more than 350 interviews with industry executives, the author explores how the search technology of Google and its rivals works, the power of targeted advertising as a business model, and its cultural impact. 336 pp. 75,000 print.

     

    How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
    ? "The Wall Street Journal" and "BusinessWeek" Bestseller
    ? Finalist for the Goldman Sachs/FT Business Book of the Year Award
    What does the world want? According to John Battelle, a company that answers that question?in all its shades of meaning?can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that's exactly what Google has been doing.

    But "The Search" offers much more than the inside story of Google's triumph. It's a big- picture book about the past, present, and future of search technology and the enormous impact it's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest. BACKCOVER: ?"The Search" is a superb story, well written and feverishly researched. Whether you are a student, techie, business executive, budding visionary or just enjoy pop culture, this is a book not to be missed.?
    ?"USA Today"
    ?John Battelle is Silicon Valley's Bob Woodward. One of the founders of "Wired" magazine, he has hung around Google for so long that he has come to be as close as any outsider can to actually being an insider?.The result is a highly readable account of Google's astonishing rise.?
    ?"The Economist"
    ?It's a fascinating story, and Mr. Battelle? tells it well.?
    ?"The Wall Street Journal"
    ?A surprisingly gripping story?"The Search" yields impressive results, pairing a reportorial eye for detail with an evangelical zeal to help readers understand the import of the search revolution.?
    ?"Wired News"
    ?Battelle?manages to keep things compelling, adding his own trenchant analysis about what Google's rapid evolution and powerful technology might mean for the company and our society as whole.?
    ?The Associated Press
    ?A compelling glimpse of the search industry's early years.?
    ?"BusinessWeek"
    ?Deeply researched and nimbly reported.?
    ?"Publishers Weekly"
    ?Indispensable.?
    ?"London Review of Books"
    ?John Battelle has written a brilliant business book, but he's also done something more: he's used the amazing saga of Google to explore what it means to search. All searchers should read it.?
    ?Walter Isaacson, CEO of the Aspen Institute; former editor of "Time"; former CEO of CNN
    ?Nobody, and I mean nobody, has thought long

     

    John Battelle is a cofounding editor of "Wired" and the founder of "The Industry Standard," as well as TheStandard.com. He is currently program chair for the Web 2.0 conference, a columnist for Business 2.0, and the founder, chairman, and publisher of Federated Media Publishing, Inc.

    Offers - The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

    Highlights - The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

    Product Code17960422
    Product CategoryBooks

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    The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Price: Rs. 897

    More details about The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

    Publisher : Portfolio
    Cover : Paperback
    No. Of Pages : 329
    Date of Publication : 2006-10-03
    Language : English
    ISBN 13 : 9781591841418
    ISBN 10 : 1591841410
    Dimension : 8.54 X 5.6 X 0.89 inches
    Year Of Publication : Oct 2006
    Author :
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