- why buy from us
Free delivery to your doorstep. No minimum purchase value required. Hassle-free returns.
Many products and brands exclusively available only with us.
Trust & Commitment To Quality
100% original and new products sold and where applicable, with brand or manufacturer's warranty.
Cash On Delivery & Widest Payment Options
Option to pay using cash. Multiple payment options including EMIs available.
3000+ Delivery Locations
Wherever you are in India, chances are that we can deliver to you reliably.
- live tv
Stay updated with notifications!Here you will receive updates about your orders, alerts on new offers, and price drops on products that you may like.
Sign Innow to start receiving notifications.
- sign in
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
by John Battelle
Product Code: 17960422
Cash on Delivery
(Prices are inclusive of all taxes)
Following are the available modes of payment
Enter your details below
Please enter your name and email address below. As soon as this product is back in stock we will inform you via email
Thanks for showing interest in this product. As soon as this product is back in stock we will inform you via email.
overview - The Search: How Google and Its Rivals Rewrote the Rules...
Drawing on more than 350 interviews with industry executives, the author explores how the search technology of Google and its rivals works, the power of targeted advertising as a business model, and its cultural impact. 336 pp. 75,000 print.
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
? "The Wall Street Journal" and "BusinessWeek" Bestseller
? Finalist for the Goldman Sachs/FT Business Book of the Year Award
What does the world want? According to John Battelle, a company that answers that question?in all its shades of meaning?can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that's exactly what Google has been doing.
But "The Search" offers much more than the inside story of Google's triumph. It's a big- picture book about the past, present, and future of search technology and the enormous impact it's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest. BACKCOVER: ?"The Search" is a superb story, well written and feverishly researched. Whether you are a student, techie, business executive, budding visionary or just enjoy pop culture, this is a book not to be missed.?
John Battelle is a cofounding editor of "Wired" and the founder of "The Industry Standard," as well as TheStandard.com. He is currently program chair for the Web 2.0 conference, a columnist for Business 2.0, and the founder, chairman, and publisher of Federated Media Publishing, Inc.
Offers - The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Highlights - The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture